This whitepaper explains why the value of digital marketing activity remains opaque, the reasons for poor digital spend practices and presents a practical guide for gaining true business value from digital marketing through better procurement practices.
With this guide you will be able to achieve spend effectiveness, greater control and better commercial outcomes from your digital marketing investment.
Proxima is in the business of Procurement.
We offer a refreshing approach to orchestrating the complex network of suppliers that fuel your business’ success.
Find out more about Proxima at www.proximagroup.com