| buyingTeam completes transition and officially becomes Proxima |
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LONDON, UK – 20 FEBRUARY 2012. Proxima, Europe's leading procurement services provider, has today completed its brand transition and its new online presence is now live... read more »
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| The face of Proxima: an overview of our new creative elements |
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Week two into our transition to our new brand at Proxima, we continue to hear positive feedback and comments. Today we thought we would offer some insight into the creative aspects of our new brand identity... read more »
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| More Feedback and Comments |
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3 days after publicly announcing our intention to rebrand, the feedback continues to flood in! Please feel free to use the comment box below to leave us any thoughts you might have around the new Proxima brand.
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"Name is nice and distinctive"
"The new name and new branding are
both first class!"
"Woo hoo, sounds good"
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"well done with the promotional materials for the re-brand I think they are simply excellent and most certainly encapsulate your core values"
"Very posh, I like the name change!"
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| Proxima: the rationale behind our new brand |
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After receiving an influx of commentary around Monday's announcement, that buyingTeam was transitioning to a new brand name, I thought I would take some time to explain the rationale behind the Proxima brand identity... read more »
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On Monday 30 January 2012, we announced publicly that we were transitioning to our new brand Proxima. Below are some comments and kind words from various people in response to the new Proxima brand.
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"I like it! Neat, clean, original, curious, and sufficiently abstract to give you a platform from which you can reach higher and further. I'll look forward to seeing the full rebrand."
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"I read the news this morning and feel that the new brand definitely sends a clear message on being close and intimate, and how procurement provides businesses the power to do more. Nicely done!"
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"Love the rebranding - contemporary and upmarket"
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| buyingTeam to become Proxima |
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buyingTeam, Europe's leading provider of end-to-end procurement services, announces today that it is to transition to a new brand and, from 20 February 2012, will be known as Proxima. The move reflects the scope and range of services that the company now offers its portfolio of blue-chip, multi-national clients, driven by the growing importance that businesses place on procurement as a strategic corporate function in today’s challenging economic environment... read more »
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| Proxima: Redefining procurement. Powering business. |
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This short clip presents the Proxima brand - introducing some of the key themes and concepts that sit behind our corporate identity.
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