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Defying Commercial Logic - A Question of Priorities

  
  
  
  
Guy Strafford - Proxima

Recently, I have noticed that in certain industries, the accepted norm contradicts logic. Large businesses have an opportunity sitting within their businesses to improve their bottom line through better management of costs. But to date the accepted norm is to not take advantage of procurement.

A big unexpected win for many retailers this quarter was that retail sales volumes (excluding petrol) increased 0.7% between August and September. The FT recently reported that "Contrary to popular wisdom, consumers are spending money". However, the surge in inflation (coming in at 5.2%) and rising utility costs means that many retailers are still struggling to turn these volumes into cash at the bank. Couple this with the Bank of England downgrading growth forecasts 'close to zero' for the rest of the year - the initial rosy picture seems to now lose a lot of its lustre.

In parallel the Institute of International Finance (IIF) has found that investment banks are guaranteeing bonuses to employees "regardless of their performance" - despite coming under heavy fire from the public and various industry analysts / associations (e.g. the occupy Wall Street protesters).

What I am trying point out by comparing these two disparate industries and situations is that it's curious how in certain situations, the accepted norm contradicts logic. Large businesses, and particularly retailers, have a large opportunity sitting within their businesses to improve their bottom line through better management of costs. Likewise, businesses could put pressure on investment banks and introduce the idea of value for money. But to date the accepted norm is to not take advantage of procurement. Greater scrutiny of business expenditure should without question be on senior executive's agendas, next to increasing sales volumes – but why isn't it?

  • Most large corporates lack visibility of their spending activity. And yet indirect expenditure typically ranges from 30% to 80% of total supplier expenditure, depending on the industry.
  • Our latest research found that "53% of Senior Executives expressed low satisfaction in regards to the value procurement brought to their organisation". And yet they do nothing about it - or perhaps believe there is nothing that can be done about it.

This defies commercial logic. So a burning platform and the creation of urgency is needed to encourage senior executives to proactively sit up and take notice.

I would be very interested to hear your ideas for creating burning platforms in your businesses/ industries. How might Procurement better communicate with the business? What do think might resonate with your senior management team?

 

(The above is an excerpt from our recent e-newsletter. View the complete e-newsletter here)

 

Comments

The key issue for me is still that procurement lacks 'C' level credibility when it comes to putting forward the rationale for radical change in the way that in-direct spend is managed within most businesses so other priorities get the support needed. 
 
As a profession we fail to clearly articulate; the 'as is' situation, what new world could look like, the hard benefits (real money/savings) and (most importantly?) that it's achievable. 
 
Some of the reasons for this are; that there's limited really great line item detail spend information with relevant business context data available. High quality sector/category specific benchmarking information is rare. Spend reduction example case studies tend to be formulaic and/or uninspiring, or good ones are not easily transferable into other businesses. And Procurement delivery teams need to convince the board they have all the skills necessary to lead business change as well as 'just buying'. 
 
It's a risk v reward call at the end of the day and procurement still tends to be boxed into operating at the low risk end of the scale (e.g. consolidating stationery contracts) and therefore is severely limited in the size of opportunity that can be delivered. Category Management or Strategic Procurement promised to take the profession up the scale but how many practitioners are anywhere near the top end?
Posted @ Thursday, November 03, 2011 3:32 AM by Sandy Duncan
THE REAL BOTTOM LINE - Saving a $1 is worth much more to a company than producing a new $1 in revenue. Why? The $1 saved falls right to the bottom line. The $1 made will have $0.80 cents as the Cost of Sale. We're 10-15 years into the pervasive 'art and science' of strategic sourcing and supply chain management and I calculate that on the indirect side, most companies are 10% done and 90% to go. In a tough "growth" environment, it is very surprising that more scrutiny isn't been applied to really savings initiatives. My company focuses on hotel spend, which is 40% of T&E (a $1T category). Everyday we witness tens of millions of dollars of unnecessary spend and too many clients who are too busy or have no budget to address an opportunity with huge ROI.
Posted @ Thursday, November 03, 2011 3:37 AM by Mike Boult
Mike makes a good point on scrutiny. Cost controls never go out style but they are often absent. It is usually about the existence and implementation of a strategic plan or maybe a lack there of. Does the business have the appropriate resources to strategically focus on savings or is the immediate focus on processing requisitions? Which is the most important metric of the two? They are both important but you will find most entities are putting more focus on the transactional side. The ideal scenario is to have strategic planning and execution with sound controls while applying the appropriate resources to maximize savings and providing timely service to the requestors.
Posted @ Thursday, November 03, 2011 3:39 AM by Charles Irwin
There are probably many factors but over the years my observations are these: 
 
1. Indirect expense is not important 
 
2. CEO comes from sales or accounting and has no idea there is such a thing as indirect expense 
 
3. Operations thinks they can do just as good as some purchasing person who doesn't have a clue (everyone can buy stuff, they do it at home all the time) 
 
4. Corporate strategy does not recognize the importance of indirect spend
Posted @ Thursday, November 03, 2011 3:45 AM by Rick Ankrum
I agree with Rick. All stakeholders within business believe they can purchase as well as purchasing teams - even some purchasing team members, in some cases, believe this to be true too.  
 
Another factor could be most indirects are bought without rules, it's hard to have a clear strategy but it is by no means unachievable.
Posted @ Thursday, November 03, 2011 3:54 AM by Nora Zhang
Many organisations have attempted to implement total quality management, lean, 6-sigma and so on. Often the implementations were most successful in those organisations driven by dire economic circumstances and need.  
 
Who says greater scrutiny of business expenditure should without question be on senior executive's agendas? It's all about PER; rather than just logic. 
 
I have yet to come across a sgnificant organisational change that did not start from some sort of burning platform or strategic imperitive. So do the strategic imperatives in your context drive 3rd party cost saving? If the answer is "what strategic imperatives?" then you can see where to start. If your strategic imperatives are wrong then how to make them right. If your senior executives agenda don't support 3rd party cost savings then wait until they do or go and find an organisation that needs your help.
Posted @ Thursday, November 03, 2011 4:09 AM by Peter Karran
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